Sample Twin — 3D scanning, AR & virtual try-on for fashion e-commerce

This is what your customer sees

Your product page — with the product actually in it.

A live mock-up of a shop product page. Switch the device. Tap a colour. Spin it. This is the exact file your shoppers would get — no app, no plug-in, loads in seconds.

YOUR BRAND CART (1)

3D360°AR

Runner Low — Suede

€ 189,00

Colour

Size

394041424344

Shown: our master asset in a generic shop layout. Colourways are rendered from one scan — no re-shoot.

What changed on this page

Nothing about your shop. The viewer is one line of HTML that drops into Shopify, Magento, Shopware, Salesforce or a custom stack — it loads a 1 MB file, not a plug-in.

1
The shopper answers their own questions.Size, proportion, material, stitching — rotated, zoomed, in their hand on the phone. The reasons for appearance-driven returns are visible before checkout.
2
Colourways switch instantly — from one scan.Geometry is captured once. Each variant is a material, not a new shoot. The tenth colourway costs a fraction of the first.
3
“View in AR” and “Try on” work from the same file.No app. AR places the product in the room at 1:1; try-on puts a shoe on the shopper’s feet. Tap either button here to jump to the live QR demos of our own scans.
4
The same file feeds everything else.Packshots, campaign video, marketplace imagery and AI tools are rendered from the master. One approved source of truth per SKU.

Augmented reality & virtual try-on — our scans

Open these on your phone. Put them on your floor — or on your feet.

Four products we scanned from the physical sample. Each QR opens the live viewer in your phone browser — no app, no account. AR and try-on appear only on a phone or tablet; on a desktop you get the 3D viewer.

Footwear · AR + try-on

Running shoe

Knit upper, foam midsole, printed stripes — captured in one session. On your phone: AR icon top right, Virtual Try-on button under the shoe.

01 Scan → the viewer opens
02 Tap AR (top right) for 1:1 in your room
03 Tap VTO to see it on your feet

Open on this device ↗

Footwear · material detail

Terrain boot

Suede, mesh, rubber rand and lacing hardware — the texture detail a photo flattens and a generated model invents. Same AR and try-on controls.

01 Scan → the viewer opens
02 Zoom into the suede and the stitching
03 AR top right · VTO under the model

Open on this device ↗

Bags & leather · AR

Handbag

Jacquard grain, saddle-leather trim, metal hardware and the real proportion of the piece. For bags the question is “how big is it really?” — AR answers it at true scale.

01 Scan → the viewer opens
02 Tap AR in the left toolbar
03 Point the camera at the floor or a table

The AR button appears only when the page is opened on a phone or tablet.

Open on this device ↗

Backpacks · detail

Roll-top backpack

Ripstop weave, webbing, buckles, leather pulls and the woven label — every fastening a shopper would check in a shop, readable on screen. Capacity and proportion are the purchase question for bags; a true-scale twin answers it.

01 Scan → the viewer opens
02 Zoom into the buckles and stitching
03 Rotate — check the back panel and straps

Open on this device ↗

How try-on works

The scan is the input. The try-on layer is licensed to you.

Foot-tracking try-on — the shoe follows your feet in live video — and on-body try-on for eyewear, watches and jewellery run on specialised tracking layers; the demos above use one of them. Your 3D master is what they need. We deliver the asset, the viewer and AR ourselves and plug in the try-on layer that fits your category and traffic, licensed to you, never resold through us. Where try-on earns its place: sneakers, boots, eyewear, watches, jewellery. Where it doesn't yet: soft garments — there we sell content economics, not try-on.

One scan, every channel

The economics change after the scan.

Today every output below is a separate job for a photographer, a retoucher and a video editor — and again for every colourway. From one scan, they are files rendered from the same master.

Final 3D scan of the running shoe — the master asset

Master assetMaster asset — 3D scan (glTF/GLB + USDZ)Scanned in Prague on the 150-camera rig · about 1 MB · real materials, not painted

front¾sidetopsoleback

Packshot picturesAny angle, any background, every colourway — rendered from the scan, not re-shot

Campaign image composed around the scanned shoe

Composited from the twin · no shoot

Product & marketing picturesLifestyle, campaign and ad visuals — the product is your scan, the scene is built around it

Turntable loop rendered from the 3D master

▶ 0:08 loop

Product video360° turntable and short clips for product pages, social and marketplaces

QR code — AR view on mobile & tabletScan it: the product stands in the room at true size. iPhone and Android, no app

Link to virtual try-onThe shoe on the shopper’s feet in live video — on a licensed tracking layer we integrate

<model-viewer
  src="your-product.glb"
  ios-src="your-product.usdz"
  ar camera-controls>
</model-viewer>

Code for your product pageOne snippet for Shopify, Magento, Shopware or a custom shop — and AI-ready geometry for your tools

1 →

The tenth colourway costs a fraction of the first.

With photography it costs exactly what the first one did — because it is a tenth shoot. With a 3D master, geometry stays and only the material changes. Everything above is re-rendered, not re-produced.

Calculate yours ↓

Impact calculator

What one season could look like on your numbers.

Inputs from your own dashboard. The sliders are capped at what independent and customer-published studies actually measured — not at what a vendor deck says.

Shop size

Annual online revenue of the category 2.0 M €

Drag, or use the presets. All figures per year.

Average order value 140 €

Products you would digitise 120

Start with top sellers and new-season hero products — not the whole catalogue.

Share of that revenue on products you would digitise 60 %

Most brands start with top sellers and new-season hero products, not the whole catalogue. The uplift applies only to pages that actually get 3D, AR and try-on.

Conversion uplift scenario 6.3 %

Cap 12 %. Reference: GANT, +6.3 % conversion with interactive 3D on the product page (274 products, 13 markets, 400k users, 95 % significance; customer test published by the technology vendor). Google reports +60 % more high-quality views for try-on imagery — that is engagement, not conversion, so it is not added here.

SCENARIO · ONE YEAR—

Additional revenue—

≈ extra orders—

≈ per digitised product, per year—

Per month—

Revenue on digitised products—

Conversion uplift applied—

Scenario from your inputs — not a promise. The pilot measures the real number on your traffic against a control group.

Results vary by category, traffic and implementation; a peer-reviewed experiment (Plotkina & Saurel, 2019) found a poor try-on scored worse than good photography, and a 2026 paper in the International Journal of Research in Marketing warns that idealised AR previews can raise returns. That is why the pilot comes before the rollout — and why we scan the real product instead of generating it.

Product styles per year 200

Average colourways per style 3

Cost to photograph one colourway 120 €

All angles plus retouch — your number.

TODAY · ONE YEAR OF COLOURWAYSPHOTO STUDIO

Shoots of a shape already photographed—

Spend on those shoots—

With a 3D master1 scan + material passes

Colourway shoots = styles × (colourways − 1). What part a master replaces depends on your channels and quality bar — that is what the free assessment is for. We do not estimate savings here.

Annual online revenue of the category 2.0 M €

Average order value 140 €

Current return rate 22 %

Your cost to process one return 12 €

Shipping back, inspection, repack, markdown.

Reduction in appearance-driven returns 10 %

Cap 30 %. Reference: ZACH Footwear, −29.4 % returns YoY after moving to 3D-first pages — single brand, not a controlled test, so we default well below it. Try-on does not fix size-driven returns.

SCENARIO · ONE YEARRETURNS

Returns today—

Returns in scenario—

Returns avoided—

Handling cost saved — margin—

Smaller than the revenue side, but it comes straight off the bottom line: reverse logistics, inspection and markdown are costs you already pay. Appearance-driven returns only — try-on does not fix size.

Evidence

What the research actually says — ranked by how hard it would be to fake.

Independent experiments at the top, vendor case studies at the bottom, and the studies against us given the same weight as the ones for us.

+6.3 %conversion with interactive 3D — GANT, 400k users, 13 markets, 95 % significanceCustomer test, vendor-published · 2024

8 %of size-related returns prevented by fit tools across Zalando in 2025 — up to 40 % in virtual-fitting-room pilotsZalando Corporate · June 2026

19.3 %of US online purchases were returned in 2025 — the cost this category is trying to moveNRF via CNBC · April 2026

Independent researchPeer-reviewed field experiment

Giving shoppers fit information increased conversion and order value, and reduced fulfilment costs from returns and multi-size orders.

Gallino & Moreno, Manufacturing & Service Operations Management, 2018 ↗

Customer A/B testLarge sample, published by vendor

+6.3 %conversion — GANT, 274 products, 13 markets, 400,000+ users over two seasons, 95 % significance, interactive 3D on the product page. The same vendor reports 50 million interactions and up to 80 % longer time on page across ECCO, Arc'teryx, Samsonite and TUMI (March 2026, sample sizes not stated).

GANT test (Fibbl) ↗ · Fibbl, March 2026 ↗

Platform dataZalando, own numbers

8 %of size-related returns prevented across Zalando in 2025 by its fit and measurement tools; virtual-fitting-room pilots cut returns by up to 40 %, with Zalando's own caveat that pilot results are limited. Fit tools, not 3D viewers — but the clearest European number on returns there is.

Zalando Corporate, June 2026 ↗ · Zalando, October 2024 ↗

Platform dataGoogle, Amazon

+60 %more high-quality views for virtual try-on imagery than other product images (Google, 2024). In October 2025 Google extended try-on to footwear; Amazon has offered AR shoe try-on since 2022. Scale signals, not conversion numbers.

Google, May 2024 ↗ · Retail Dive, October 2025 ↗ · Amazon, 2022 ↗

Single-brand caseVendor case study

−29.4 %returns year-over-year at ZACH Footwear after moving to 3D-first product pages — appearance-driven returns stopped, size-driven ones remained. One brand, no control group.

Vendor case study ↗

€

The problem, sizedIndustry data, press

19.3 %of US online purchases were returned in 2025 — 15.8 % of all retail sales, about 850 billion dollars (NRF). In the same report an analyst reminds readers that “AI is not a magic wand”. We agree: the lever is the product shown accurately, not the technology.

CNBC, April 2026 ↗

The studies against usPeer-reviewed

A poor virtual try-on scored worse than good photography of models with similar features (n = 415, 2019). And a 2026 paper describes a “virtual idealization paradox”: AR previews that look better than the product raise returns through elevated expectations. Both argue for the same thing — scan the real product, test before you roll out.

Plotkina & Saurel, Journal of Retailing and Consumer Services, 2019 ↗ · International Journal of Research in Marketing, 2026 ↗

Numbers you will see elsewhere and will not find here: “94 % higher conversion with 3D” is a 2020 merchant-reported Shopify figure; “64 % fewer returns with try-on” is a single try-on vendor’s 2021 claim; “56 % of European retailers plan AR investment” has no European source. We checked.

How it works

Physical product in. One verified digital original out.

Hover (or tap) a step to see it.

Capture

Photogrammetry of the physical sample in our Prague studio — or on site at your warehouse for full collections.

The running shoe inside the 150-camera rig

Reconstruct

Geometry and colour computed from calibrated imagery. Measured, not modelled.

Rebuild

Retopology, UV unwrapping and physically based materials, so the asset can be recoloured and reused.

Optimise

Compressed glTF/GLB and USDZ that load in seconds on a phone. Page speed is part of the deliverable.

Master asset

One approved source of truth for how the product looks — in every channel, owned by you.

The same shoe, as the finished 3D master

What you send: a physical sample. No CAD, no technical drawings, no modelling brief. Accuracy comes from the real product — which is also why colour and material match what your customer receives.

Straight talk

Where it works, why a studio — and what we won't promise.

Where it fits

StrongestBags · luggage · backpacksTrue-scale AR answers “how big is it really?” — no body tracking needed.
StrongFootwearViewer and AR from us; on-foot try-on on a licensed tracking layer we integrate.
StrongSports equipmentMany colourways on one geometry, comparison across model years.
On requestJewellery, eyewear, accessoriesScannable, but small reflective pieces need hand modelling — quoted case by case. Apparel we treat as content only.

Why a studio

150Scanned, not generatedA 150-camera rig produces a measurement; photo-to-3D produces an interpretation. When material is the reason for the price, that shows on screen.
20+Products and peopleTwo decades of scanning real people: on-model imagery from your product and our rights-cleared models, without a shoot.
190 €Per month, no lock-inViewer, AR, hosting and analytics from 190 €/month; try-on priced per category and traffic. Files in open formats stay yours.
CZPrague, close to your warehouseFrom DE, AT, PL, CZ, SK and HU a sample is on our rig within days. On-site scanning for full collections.

What we don't promise

A conversion numberWe show you how to measure it on your traffic, against a control group.
Fewer size returnsTry-on shows appearance, not fit. Sizing is a different product.
No more photographyA master replaces product and packshot shoots. Campaign and lifestyle work stays.
That anything can be scannedGlass, mirror-finish metal and free-hanging fabric are costly or not viable. We tell you before you ship.

If a supplier promises you any of these four, ask for the methodology.

How we start

Three steps, each one small enough to say yes to.

Free

Demo scan

One product of your choice — ideally the one you find hardest to photograph. You ship it, we scan it, you get a live 3D and AR link. No integration, no commitment.

1–2 WEEKS

Fixed fee

Measured pilot

Three to five products through the full pipeline, live on your product pages, measured for six to eight weeks against a control group. You keep the data either way.

4–6 WEEKS

Per product

Rollout

A category or your top sellers, priced per product. Colourway variants at a fraction of the first scan. Viewer, AR and analytics as a monthly service from 190 €; try-on priced per category and traffic. The files stay yours.

SEASONAL

The pilot is designed to be able to fail. Metrics, control group and reporting date are agreed in writing before we start. If the difference isn't there on your traffic, that is the answer — and you found it for a fraction of a rollout budget.

Questions

What e-commerce teams ask us first.

Do we have to send you physical products?

Yes — that is the point. Accuracy comes from the real object. For full collections we scan on site at your warehouse.

Can virtual try-on tell a customer which size to buy?

No. Try-on shows appearance, not fit. If size-driven returns are your main problem, you need sizing technology, and we will say so.

Will 3D slow down our product pages?

Not if it is built properly. We deliver compressed files that load in seconds on a phone and lazy-load behind the first image. Page speed is part of the acceptance criteria.

We use Shopify / Magento / Shopware / a custom stack. Is integration hard?

The viewer is a single HTML element. It runs on every major platform without an app. Your developer embeds it in an afternoon; we provide the snippet, run hosting, AR and analytics as a monthly service, and the raw files are yours.

What happens with a new colourway?

Send the sample, or the material swatch. Geometry is reused; only the material is captured. It costs a fraction of the first scan and days, not weeks.

We already have an in-house 3D team.

Good — then we are capacity and accuracy, not a replacement. Many brands model in CAD and scan for the hero pieces where real material matters.

How fast is it?

A demo scan in one to two weeks from receiving the sample. Production volumes are planned per season, and on-site capture handles hundreds of SKUs per visit.

Your product.
Every angle.
Every screen.

Your product page — with the product actually in it.

Runner Low — Suede

What changed on this page

Open these on your phone. Put them on your floor — or on your feet.

Running shoe

Terrain boot

Handbag

Roll-top backpack

The scan is the input. The try-on layer is licensed to you.

The economics change after the scan.

The tenth colourway costs a fraction of the first.

What one season could look like on your numbers.

What the research actually says — ranked by how hard it would be to fake.

Physical product in. One verified digital original out.

Capture

Reconstruct

Rebuild

Optimise

Master asset

Where it works, why a studio — and what we won't promise.

Where it fits

Why a studio

What we don't promise

Three steps, each one small enough to say yes to.

Demo scan

Measured pilot

Rollout

What e-commerce teams ask us first.

Send us the product you find hardest to photograph.